The Swiss 721 typeface family is a quintessential example of letterforms distilled to their essence while still possessing warmth and verve.īased on mid-century sans serif typefaces, Swiss 721 is a versatile family of weights and proportions ideally suited to a wide variety of print and interactive design projects, and is equally at home as headlines on billboards as it is navigation content on small screens. This is because when letters are reduced to their most basic details, irregularities and inconsistencies in design become immediately visible. It’s been said that a simple sans serif is one of the most difficult typefaces to design. Swiss 721 is a staple sans serif that you’ll never be sorry you have in your library. Couple these upstanding letterforms with marching italic styles and you have yourself a beautiful tool that is as legible on screen as it is off, has the technical prowess to conquer even the trickiest of design riddles and will work in a myriad of projects. Swiss 721™ is a sans serif family that ranges in style from thin to black while mixing in a few unexpected, but beautifully made and ironically flattering, outline weights that spice up the grotesque design.
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May 2023
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